Whether you are new in real estate or an established realtor, your personal brand is one of the best tools you can have. We’re going to walk you through the process from beginning to end to build out your personal realtor brand.
Brand vs Identity
While your brand is based around your identity, your brand can change over time. A brand is something we come up with, but who we are is who we are. You’ll want to spend some time thinking over your identity, what is important to you, and other aspects of your personality and preferences that you would want to incorporate into your brand.
Your Personal Realtor Brand Name
It’s important to differentiate between your identity and what your team wants you to be. Your brand is the front line of your business and what markets you, so you’ll want to think carefully about your brand name and slogan. Do some research in this stage to consider a variety of possibilities.
“As a new realtor, I was just trying to be the company’s brand. What I really like about Radius is that of course, we are Radius, but Radius is really open about you being your own brand. It’s hard to find your identity because your brand is what markets you. You want your prospects to know who you are.”
-Latashia Perry, The Real Estate Advocate
Typically logo creation starts with meeting with a Graphic Designer to discuss your vision, likes and dislikes, fonts, colors, and more. Then the Graphic Designer will come back to you with some mocked-up designs and the process will continue as many times as needed until you end up with a logo that you love. Ideally, your Graphic Designer will also give you the editable files and even show you how to make changes to your logo in the future. You’ll want to make sure your logo can help you stand out from the crowd.
In addition to having a sharp logo, creating a video to highlight your strengths and specialties as a realtor can be a great tool. While it certainly takes some preparation and coordination to pull off, a video will show potential clients what working with you is like. You might have to overcome some nerves, but having a video to showcase will be worth it.
A great way to use that video is after you have an initial phone call with a lead, you can follow up. In your follow up message, you can do all of the following:
- Thank them for taking your call
- Let them know you look forward to their appointment
- Provide some additional information about yourself and your real estate background
- Share your video and let them know you would love for them to watch it
Your video could be client-based or a video to showcase your skills. You can also add your video to your website. Your video can share your perspective, identity, and brand. If you use a client-based approach, you can also provide third-party confirmation from your clients.
“It helped show you who I was and how I helped this person purchase a home and the process. It’s the reality of real estate. It’s not cookie-cutter. That’s the importance of branding as well. It’s something that you can take with you and use in a future moment.”
-Angelica Ojeda, The Sol Realtor
Merchandise is another important aspect of branding. You’ll want your branding to be consistent across your logo, video, for sale signs, business cards, tshirts, and any other merchandise you choose to use.
Sharing Your Brand (Social Media)
Once you have created your brand, you’ll want to create and update your social media accounts. You’ll want to have uniformity among colors, fonts, styles, and content everywhere your brand can be seen. This is your chance to show the world who you are and why they should work with you.
“Google yourself and see what comes up. You want to have everything uniform. Revamp your social media. Social media is king right now.”
-Latashia Perry, The Real Estate Advocate
How Radius Can Help
Here at Radius Agent Realty, we have your back with branding. If you aren’t sure where to start or want someone to walk you through the whole process from start to finish, we will do just that for you!
We’ll help you with logo designs, merchandise, videos, and more! We’ll help with all the marketing to help you put your best foot forward.
We are a flat fee full-service premium brokerage with a monthly subscription. If you are serious about this profession you can either start a team, join a team or be independent with Radius Agent Realty. We will support you and help you be even more successful than you are today.
We prioritize agents’ needs and profitability. We provide the tools, training, and support you need to be successful. Join our community to check us out for free. Start using some of our tools. When you want to, you can join our brokerage as well!